Jolie’s founders believe that water is the starting point of any beauty routine. After experiencing dry skin for years, they began to look at the water as a possible problem. With high levels of contaminants present in tap water being absorbed by skin and hair in the shower, no wonder so many people were experiencing dryness, skin sensitivity and irritation. Jolie’s elegantly designed showerhead filters 85% of chlorine and heavy metals such as lead, arsenic, mercury, and chromium out of water, reducing dryness, skin irritation, eczema and dandruff. Tested by three independent facilities, it’s now ranked as one of the most effective shower filters on the market.