We chlorinate our water across nearly every water system to disinfect and kill bacteria such as e.coli (definitely don't want that!), but that chlorine doesn't need to be there when we shower. Chlorine, along with other contaminants:
Strips out the natural oils in our hair & skin, leaving them damaged, dry, and irritated
Breaks down the amino acids in our hair, depleting the hair's natural strength
Irritates our skin, leading to eczema, itchiness, hives & rashes
Dissolves hair lipids, leaving hair looking less shiny, less strong, and causing split ends
Reacts with the natural melanin in our hair, changing the color of your hair
Speeds up the loss of collagen as heavy metals cause free radicals to form
Strips out the natural oils in our hair & skin, leaving them damaged, dry, and irritated
Breaks down the amino acids in our hair, depleting the hair's natural strength
Irritates our skin, leading to eczema, itchiness, hives & rashes
Dissolves hair lipids, leaving hair looking less shiny, less strong, and causing split ends
Reacts with the natural melanin in our hair, changing the color of your hair
Speeds up the loss of collagen as heavy metals cause free radicals to form
The Best In Clinical-Grade Skincare