Olaplex was developed by founder Dean Christal and two prominent scientists to solve the problem of chemical damage from hair coloring and treatments. Eventually, they created a molecule that rebuilt broken hair bonds, completely repairing and transforming damaged hair. Olaplex products have revolutionized haircare, giving dry, brittle, and damaged hair its resiliency and shine back. Beloved by haircare professionals, top salons, celebrities, and influencers alike, Olaplex’s one-of-a-kind formulations truly repair and restore damaged hair, giving you your best hair yet.