Foreo’s story traces back to when its founder, entrepreneur Filip Sedic, heard his wife complain about adverse effects from the nylon facial brush she was using with her cleanser. They couldn’t find an alternative in the market, so they decided to create one.

Years of research and development later, the Foreo Luna brushes were born. Using medical-grade silicone as an antibacterial alternative to cloths and bristles, which can contain bacteria and irritate skin, Foreo’s revolutionary facial cleansing devices contain sonic technology to gently and deeply cleanse skin while allowing product to penetrate much more effectively during cleansing.