A: Eye Balm is a hydrating eye cream for puffy eyes that moisturizes, firms, and fortifies the soft skin around the eyes to minimize the appearance of under-eye bags and signs of aging.

A: While most under-eye bag creams rely primarily on water to moisturize, Eye Balm does not. Eye Balm is a water-based formula that also contains soy isoflavones, vitamin E (alpha-tocopherol), and silymarin, which work synergistically to reduce signs of aging under the eyes. Eye balms tend to be thicker and more occlusive than eye creams.

A: You should apply Eye Balm once or twice daily to the brow and under eye area, making sure to avoid the eyelids.

A: Several factors can be attributed to eye bags, including decreased laxity in the skin as you age, a build-up of fluid, allergies, and dry skin. Eye Balm is an eye cream for bags under the eyes that helps to improve elasticity and hydration.

A: Crow’s feet are fine lines around the outer part of the eye caused by laxity. Eye Balm helps visibly smooth lines and wrinkles, like crow's feet, through hydration.

A: AOX+ Eye Gel is an eye serum-in-a-gel that helps prevent the visible signs of aging, fatigue and under eye circles. Eye Balm is a hydrating eye cream that improves the apperance of puffiness and under-eye bags, and visibly smooths lines around the eyes.

A: While both are eye products that help fight the appearance of crow’s feet and puffiness, A.G.E. Advanced Eye is formulated to also improve the look of dark circles, crow's feet, and increase radiance around the eyes.

A: For maximum results, it is best to apply Eye Balm after serums and before a moisturizer.