In a consumer perception study conducted after one week of consistent use:
95% said the product reduces brassiness*
95% said the product helps maintain blonde tones between salon appointments*
95% said the product is a game changer*
91% said the product is essential to their blonde care routine*
*Based on results of an independent consumer test conducted on 75 respondents.
Key Benefits
Complete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.
Neutralizes brassiness over time
Multitasking, lightweight formula with argan oil and linseed extract
Protects against thermal damage**
Helps hair look and feel healthier
95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*
*Based on results of an independent consumer test conducted on 75 respondents.
**Based on instrument testing.
Skin Concerns
Brassy & Yellow Tones, Color Fading, Dryness & Frizz, Damage from Bleaching, Lack of Shine
Description
Say goodbye to brassiness. The Moroccanoil Treatment that you know and love now formulated with tone-correcting violet pigments. Specially created for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues over time. This rich yet lightweight argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
FULL INGREDIENT LIST
Apply a small amount throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.
Note: Individual toning results may vary due to hair condition, starting color, porosity, and other factors.
Apply to damp hair as the foundation for all hairstyling. Apply to dry hair to help smooth frizz.
