Six years ago, the founders of Virtue Haircare discovered Alpha Keratin 60ku, an incredible restorative protein that makes up 90% of our skin, hair, and nails. This inspired them to create a haircare line that completely transforms the health, quality, and appearance of the hair in as few as five uses. Alpha Keratin 60ku remains the line’s hero ingredient: it binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. Virtue continues to carry out its vision to give everyone their best hair scientifically possible and to radically change the health, quality, and appearance of their hair.