Clinical, but cool: Dr. Murad founded his eponymous company in 1989, the first-ever brand of clinical skincare products, setting a new standard for high-performance skincare. Known as “The Father of Modern Wellness”, his vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible. Devoted to innovation, with over 19 patents granted, Murad is a skincare brand that is continuously ahead of the curve.