Created in 2005 by an unlikely mix of editorial hairstylists and elite professors from MIT University, Living Proof is haircare that lives at the crossroads of innovation and real-world results. As a science-first brand, everything Living Proof does begin in its very own lab, delivering products that solve hair problems, never conceal. Their shampoos, conditioners, treatments, and stylers all work together to deliver maximum results within a minimal routine. With 45 ingenious products that feature effective, clinical technologies, Living Proof is a pioneer in the prestige haircare space.