Kai Fragrances and body care were created by Gaye Straza, who felt inspired to create a perfume that embodied the lush tropical flowers of her childhood, such as gardenia, jasmine, and plumeria. Working tirelessly with a small boutique fragrance house, she eventually developed her ideal scent. The brand was launched with only the initial Kai fragrance, available in Straza's own upscale womens' fashion boutique in Malibu, California. Kai quickly became incredibly popular, especially among beauty editors, celebrities, and spa directors. Now a renowned perfume, bath, and home fragrance line, Kai products combine nontoxic, pure natural ingredients with the signature scent that brings to mind the loveliest of beach getaways.