Neova’s story began with a conversation among three scientists at a research center in Virginia. At the time, the commonly-held belief about skincare was mainly about good genes. But these scientists thought otherwise. Convinced by their belief that skincare products could improve skin wounded by environmental stressors, they set out to bring their philosophy to life. After years of discovery, Neova’s patented DNA Cofactor technology and the NEOVA SmartSkincare line was launched. Created to heal damaged DNA, it pioneered the use of copper peptides to treat, prevent, and repair photo-damaged skin. Neova today is a powerhouse collective of scientists, thinkers, inventors, and producers.