the #1 facial cleanser in america*, now formulated without parabens. purity made simple® one-step facial cleanser is an award-winning cleanser that melts away dirt, oil and makeup. this paraben-free cleanser tones and lightly hydrates in one simple step for skin that feels perfectly cleaned and comfortably balanced.
Formulated for normal-to-dry skin types and gentle enough for the sensitive eye area, it deep cleans pores while the meadowfoam seed oil extract helps condition skin.
eliminates makeup build-up
lightly hydrates skin
a purity made simple facial cleanser sells every 53 seconds**
91% reported their skin looked and felt refreshed after one use***
87% reported their skin immediately looked and felt like a clean canvas***
immediately removes skin-damaging pollutants****
clinically proven to prevent skin dehydration*****
*Source: The NPD Group, Inc. / U.S. Prestige Beauty Total Measured Market, Skincare Product Layer Launch Unit Sales, January – December 2020
**Source: The NPD Group/ U.S. Prestige Beauty Total Measured Market, Based on Skincare Franchise Unit Sales, January – December 2020. Calculation based on: Total Min in a year (525,600 min) / Total units sold * 60 seconds in a min = how many seconds per unit sold
***based on 1-week self-assessment study with 101 women aged 18 – 35, used twice a day ****based on a clinical study with 20 women aged 19-60; pollution is characterized by the residual amount of micro-particles of carbon and dust; *****based on a clinical hydration measurement on 23 women aged 18-35, as compared to washing with water
✔ use purity paraben free cleanser each morning and night with a small amount of water. massage facial cleanser onto skin for 30–60 seconds. rinse thoroughly.
can be used to remove stubborn makeup on makeup brushes and sponges. for a deep clean, use a pea-sized amount to eliminate makeup buildup your makeup applicators.
The Best In Clinical-Grade Skincare